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Big Bazaar is changing Consumers Buy Choices

The time to redeem wednesday 2 kg sugar coupon was around. When I reached Big bazaar I was disappointed to find it being offered to anyone whose purchase exceeded Rs. 500. Nevertheless the place was crowded. This time compromises had to be made for choices of brand in the given shopping list. The following brands were unavailable. Parle G biscuits Sabeena Powder Harpic Blue Toilet cleaners Tata Salt  So the choice was to shop elsewhere and find the above brands or collect the alternatives that Big Bazaar was offering along with free Sugar 2kg. No 1kg biscuits bought Alternative brand - dont recall name - spouse said it looks like its filled with sand. Harpic rose cleaner which spouse claimed had milder effects on commodes. Saffola salt which was Rs 8 costlier than Tata.  How was your wednesday at Big Bazaar?

Big Bazaar is changing Buyer Behavior

This Diwali Big Bazaar gave a sheet to all its customers with coupons for getting 2 kg of sugar on every Wednesday for the next few months based on the kind of spend they did during the offer period. Generally we postpone our Big Bazaar trips to end of week and gather the dump and bring back home. Now they want to come on the day that they want and spend atleast 500 rupees so that you get the 2 kg of sugar that you have been consuming so fastidiously. What this entails? Your consumption of sugar goes up. There are 4 Wednesdays in a month and now you consume 8 kgs of sugar. Apparently sugar is responsible for most of middle and old age diseases according to a 100 year old Rishi who never had roti in his life. Your outflow to Big bazaar goes up. You spend atleast 500*4 = 2000 rupees to get that 8 kgs of sugar. And you know better  than me that bill is not always exactly 500 depending on who accompanies you. Chances are high if you are alone but if your daughter,son or spouse ar...

What happens in startup networking event?

Image via Wikipedia Startup saturday is organized by headstart.in on every second saturday of every month for the past few years. Headstart.in is a great initiative by a group of go-getters about few years back. The venue is mostly a conference room in IIMB bangalore as the initiative is supported by NSR Cell. I have soaked my hands in freelancing for about a year and felt qualified to attend such a meet. My nerves betray me when I try to get social. This time I was adamant to push my luck. I have been alone for so many days. No team in physical form around. Social isolation . Lost connection with regular job goers and their pristine topics. Facebook was constructing their social graphs and what was I doing here in isolation?. A man alone in single island is good for a few days but then you need to ride the dolphin/shark/whale based on your luck and your accompanying stars. And I bit the social bullet and here are few glimpses. If you are not used to it then it could ...