Moments so Far ...

You have developed a wonderful mobile app. You rave. You tweet. You blog. You carry it everywhere. Why is nobody buying it? Even your best friend are not ready to release Rs 50 to buy it. Forget your friends, your spouse is not keen to even have a look at it. What did you miss my friend? You have missed the end users. Your application is only 20-30% technical problem. The rest 70% is how you present it to the world, how to do market it, how do you know it really solves the problem your end users are currently facing. Its not a script that you wrote 10 years back and now converting into a movie. Why is it that less than 2% of developers on appstore make money? What did the rest do? How did they lose it? Its a simple lifecycle. You buy a Mac , a iphone , create a app, abide by appstore guideline and there it goes and gathers dust in some corner of appstore. Did you classify your app? Is your app used by the user once in his lifetime? Is it used by him intensely in his honeymoon p...

Image via Wikipedia I am the greatest proponent of open source but I have bills to pay. How will my app pay it for me? Audiences was the only word that the slide had on the big screen. Next billion users was on next slide. Users was on next slide. Marketing on next slide. A presentation where the slide had a word or two at the most. Only Atul Chitnis could make sense out of them and he did in his keynote address at appjam held at IIMB, Bangalore on 15th May. You have to keep your audience in mind. The next billion users will come on mobile and most of them are not coming from the PC/Computer world. Your user does not care about technology nor is he interested in the buzzwords. All he wants is a real time app which is easy to use and does what he paid it to do for him. Your user is not tech-savvy nor is he is a developer. They are neither enterprise users who use the mobile device as extension of their desktop. Apple has controlled the appstore . The quality control has e...