Moments so Far ...

Story begins in 2012. Payback will expire your accumulated points if unused for three years. I learnt it the hard way. So you better know it. Around 20th Dec 2012 , we decided to redeem about some points. After years of regular credit card billing and petrol pump updates we had some points to boast of. I thought of gift to the spouse, when you gift with points you don't peel the pinch of money leaving your wallet. The idea was good and the intention was right. Christmas and new year were on the horizon. Payback site has limited options for duvets, initial choice. Then we searched their partners and found futurebazaar.in interesting. So, redeemed the points for a Titan watch. Christmas came and went. New year came and went. Now lets talk about 2013. Roughly, around 7th January. I called payback.in customer center to have an idea of what's happening. They take the mobile number during the call and then ask for verification again. I argued why you were wastin...

Data is flowing in every direction and in every possible way. How do we use it to make effective decisions? How can it help us live a better life? Job portals have tonnes of resumes. How can a company reach out to most likely job prospects? How can job prospects reach out to the right fitment? How many times will you repeat shooting in the dark each time a recruitment requirement is thrown across to you? Mobile Operators have tonnes of SMS'es floating across. How can they put the content in context of the user who is sending it? How can they better their service and improve user experience? I get the same promotion three times a day and every day of the week. Why cant the system learn that this user is not interested in this offer at this moment of life?  In every stage of life we are in need of certain things. How can the services around you learn your need and send across the appropriate content and offer to meet them? How effective is mass mailing, mass SMS'es cam...