Moments so Far ...

Nokia is all over the place with great push for their ovi store. They are in malls, in conferences and in start-up events. They are extending their distribution channel for app developer to connect their customer with their apps. What is in an mobile phone app that Nokia is losing its sleep over? It looks like market share. New India based mobile manufactures have gathered significant marketshare in last couple of years. With companies like Spice,Micromax,Lava and Videocon in the fray. It could be Android too. The adaption of android development environment by developers across Asia and world is one such sign. Second could be price point of touch based devices. Nokia has lowered one of their best offering to about Rs.7k. Other day @mayanks mentioned that he now he has bought the device where will he find the apps. All the fun apps are either on iphone or android. Another could be deployment of 3G. 3G will go hand in hand with smart phones. Interestingly the package offering o...

Image via Wikipedia I am the greatest proponent of open source but I have bills to pay. How will my app pay it for me? Audiences was the only word that the slide had on the big screen. Next billion users was on next slide. Users was on next slide. Marketing on next slide. A presentation where the slide had a word or two at the most. Only Atul Chitnis could make sense out of them and he did in his keynote address at appjam held at IIMB, Bangalore on 15th May. You have to keep your audience in mind. The next billion users will come on mobile and most of them are not coming from the PC/Computer world. Your user does not care about technology nor is he interested in the buzzwords. All he wants is a real time app which is easy to use and does what he paid it to do for him. Your user is not tech-savvy nor is he is a developer. They are neither enterprise users who use the mobile device as extension of their desktop. Apple has controlled the appstore . The quality control has e...