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Showing posts from November, 2014

My professional journey

Slideshare automatically creates the professional journey from linkedin data. Try it, its nice. Heres how it looks for my journey. I am also looking for an interesting role in an interesting idea. Game? Do connect !! Professional Journey - Dhyan Se from Dhyan Se

The Lure Stalk model

Lets talk about a couple who stays in apartment in a modern city like Bangalore. Its a young working couple with a new born baby and a caretaker. A caretaker who comes in at 5:30 AM in the morning and goes back at 9:30 PM in the night. Why they need a caretaker? Because they don't want/know to cook don't have time to maintain their house don't have time to rear the baby earn heavily before they become old add your reasons here Who is the caretaker? She stays in the nearby locality where most low income people reside.  How come the caretaker family are so close to a posh locality? They are not close. Its the builder who got cheap mango groves near their locality for peanuts and converted into series of high rise apartment complex, creating a neighbourhood of disparity. Who is caretaker's husband? He is an auto driver who parks his vehicle outside the apartment complex and stays more still then mobile to make money.  You mean he does not go

Loosing out on the path of freedom

Who pays for your phone? You. Unless its gifted or won in sweepstake. Who pays for the internet or the data plan? You. Unless you can somehow get through so many wifi routers broadcasting/screaming, come ride on me. Who collects the data? Mobile Apps. Websites. What data they collect? who are you? where are you? what are you doing? Who is paying them to collect your whereabouts? You. Who is making money?  They. AArgh. How come there is no " You " here.  How did it happen? How did you missed the when it was rising? How did you fall into the " free " trap?  When a book is published the creator/author gets commission on every sale.  When a meal is ordered the owner gets part of the whole as profit.  You are the owner of your coordinates. You are the author of your life story.  Why don't you get paid for it? Why don't you get commission for it? How can we claim back the privacy? How can we protect so that

Data Business models

The Free to Use Model Internet is inundated with free services. You can use them for free and you will not be charged a penny. But have you gone a little further and explored what happens once your usage leaves you and reaches the service provider. And from the service provider how it lands up into the valley of other service provider and so on and so forth. Did you know that the Google Maps traffic update is due to your owning the Android phone and your moving around with it in your pocket? The ad in gmail is due to the content inside your email. Similarly, for other ad networks. Lets talk about few more models. You use a flight itinerary app. It gives you notifications on flight delays, nearby hotels at destination etc., And its free? Why? Because your itinerary is now with app. The backend knows from you are, where you will go and when you will go? How much time will it take from the app to the duty free shop, nearby hotels, airport taxi providers know that? And who wil