Tuesday, November 04, 2014

My professional journey

Slideshare automatically creates the professional journey from linkedin data. Try it, its nice. Heres how it looks for my journey.

I am also looking for an interesting role in an interesting idea. Game? Do connect !!

Sunday, November 02, 2014

The Lure Stalk model

Lets talk about a couple who stays in apartment in a modern city like Bangalore.
Its a young working couple with a new born baby and a caretaker.
A caretaker who comes in at 5:30 AM in the morning and goes back at 9:30 PM in the night.

Why they need a caretaker?

  1. they don't want/know to cook
  2. don't have time to maintain their house
  3. don't have time to rear the baby
  4. earn heavily before they become old
  5. add your reasons here
Who is the caretaker?
She stays in the nearby locality where most low income people reside. 

How come the caretaker family are so close to a posh locality?
They are not close. Its the builder who got cheap mango groves near their locality for peanuts and converted into series of high rise apartment complex, creating a neighbourhood of disparity.

Who is caretaker's husband?
He is an auto driver who parks his vehicle outside the apartment complex and stays more still then mobile to make money. 
You mean he does not go around on trips to earn money. Yes, you got it. 

Then how does the caretaker family makes money?
The auto driver has information of all the people who go out of apartment complex. He knows when they go, what time they go and this is the topic of discussion with his fellow auto mates. 

So what's the big deal about it?
The young couple is busy modern family using the services which they can afford to pay. 

Now lets correlate a bit. 
You paying for the caretaker is like you buying a mobile phone. In return the mobile phone gives you some free services. The lure part is the free services that come along with the mobile phone. You are attracted towards the free because you can tell , can you take care of this and also this and this ....

And who is stalking. 
The caretaker also informs the auto driver about how her day is going, what the owners are planning and what is the expected behaviour of the family, where they go out and where do they come in etc.,

Now if somebody is behind your shoulders on dark street you may freak out. 
But if somebody knows more than you about you than you then what do you do?

Also, it could be that either the auto driver has loose tongue or can be coerced into revealing information either willingly or by force to elements with whom you are uncomfortable.

That was too much of a sentence. You need an example. Ok, here it goes. 
A frail old man who is residing in the apartment complex is the young couple's father. He goes to temple in the neighbourhood on every saturday at around 8:30 AM. He wears a gold ring and a gold necklace. 

One saturday morning a fat young lady on an unmarked scooter rides beside and stop in front of the old man and claims the old man looks suspicious. 
The old man is astounded. 
She claims to be from police intelligent team and suspect the old man is a thief. 
She demands that he hand her over his identity, his gold ring, necklace. 
The frailty causes panic and old man does what is being told in broad daylight.
The big fat thief disappears. 

Now this could be a chance event.
Or, this could be a well planned event with precision in human psychology with the sharpest minds on planet. Yes, you can call them hackers or thieves or whatever. 

So you see the lure stalk model. 

Still wondering what is this all about, do leave a comment and I will respond with a suitable narrative. 

Saturday, November 01, 2014

Loosing out on the path of freedom

Who pays for your phone?
Unless its gifted or won in sweepstake.

Who pays for the internet or the data plan?
Unless you can somehow get through so many wifi routers broadcasting/screaming, come ride on me.

Who collects the data?
Mobile Apps.

What data they collect?

  1. who are you?
  2. where are you?
  3. what are you doing?
Who is paying them to collect your whereabouts?

Who is making money? 
AArgh. How come there is no "You" here. 

How did it happen?
How did you missed the when it was rising?
How did you fall into the "free" trap? 

When a book is published the creator/author gets commission on every sale. 
When a meal is ordered the owner gets part of the whole as profit. 

You are the owner of your coordinates. You are the author of your life story. 
Why don't you get paid for it?
Why don't you get commission for it?

How can we claim back the privacy? How can we protect so that no more cheating happens in the name of free service?

Are you just a data point?
And pay to be one?

Data Business models

The Free to Use Model

Internet is inundated with free services. You can use them for free and you will not be charged a penny. But have you gone a little further and explored what happens once your usage leaves you and reaches the service provider. And from the service provider how it lands up into the valley of other service provider and so on and so forth.

Did you know that the Google Maps traffic update is due to your owning the Android phone and your moving around with it in your pocket?

The ad in gmail is due to the content inside your email. Similarly, for other ad networks.

Lets talk about few more models.

You use a flight itinerary app. It gives you notifications on flight delays, nearby hotels at destination etc., And its free? Why? Because your itinerary is now with app. The backend knows from you are, where you will go and when you will go?

How much time will it take from the app to the duty free shop, nearby hotels, airport taxi providers know that? And who will tell them?

You are a doctor. Theres a app which can be used to upload your case. Yes, the one in which you learned something new and itching to share with the world. You share the case with patient photos, description and analysis on to the app. The doctor and student fraternity is all happy with the learnings and you get tonnes of accolades. You are so happy you tell the app everything about you, your location, your specialisation and all.

Did I mention the app was free? How much time it takes for your details to reach the super rich pharma company who is eager to launch and distribute their latest discovery across world in your specialisation?

 You are a small time shop. The e-commerce buzz is enticing. You sign up and start selling.

An unheard of capitol loan provider calls you up and asks you if you need capital loan. How did they get through? You wonder if your details leaked through the giant e-commerce where you signed up along with the types of products you sell and your customer rating.

Any idea why you get so many pestering calls for loans, sites, insurances etc.,?

Do you know what happens to the data which goes into facebook, twitter, google and from multiple apps on your smart phone or from your web browsing?

Thought of sharing it once I read this http://projects.aljazeera.com/2014/terms-of-service/#1.

How come so much data is flowing free around or is it lots of business model just around the corner?

Disqus for dsteps blog