Create a sustainable brand that can be easily trusted by both urban and rural fraternity. Leverage this brand to build rural centric sustainable business models.
- the brand – initial vehicle is tourism
- the trust – extend team to be all inclusive
- sustainable business models – offshoot of growth and ideation by rural india
- number of villages and participation within villagers
- number of urban tourists and participation amongst them
- network of educationists/NGO’s and government officials
- Savings habit in rural india.
- Make them aware of their rights
- Enable them to highlight their problems and seek its solution through our network.
- Know-all experts
- Insensitivity to either urban or rural folks pride/dignity/culture.