Skip to main content

Appjam 2010 , the after effects of Atul Chitnis keynote

By
The default Home screen of the iPhone shows mo...Image via Wikipedia
I am the greatest proponent of open source but I have bills to pay. How will my app pay it for me?
Audiences was the only word that the slide had on the big screen.
Next billion users was on next slide.

Users was on next slide.
Marketing on next slide.

A presentation where the slide had a word or two at the most. Only Atul Chitnis could make sense out of them and he did in his keynote address at appjam held at IIMB, Bangalore on 15th May.
You have to keep your audience in mind.

The next billion users will come on mobile and most of them are not coming from the PC/Computer world.
Your user does not care about technology nor is he interested in the buzzwords. All he wants is a real time app which is easy to use and does what he paid it to do for him. Your user is not tech-savvy nor is he is a developer. They are neither enterprise users who use the mobile device as extension of their desktop.

Apple has controlled the appstore. The quality control has ensured that iphone/ipad apps are virus free and sensitive to the native culture in which they are deployed. Appstore also ensures that your application has reach to millions of users. It is your marketing that will sell the application.

It is easy to buy apps for few cents because you know they are tested, they are virus free and in case you are from PC world you would hesitate to pay but then you will also be insured from bad software ruining your device.

iphone apps sold because they give near-realtime experience to end user. They dont run on browser. They are native application. They may connect to backend through EDGE GPRS etc., but that is occasional. Browser apps will not work on mobile devices. They are too slow and most operators will not be able to give the speed to make it real time user experience. The user will and has dumped browser based apps. Proof, iphone apps and appstore.

If you have a short-term to near term time horizon then focus on iphone OS + Nokia Ovi+HP/Palm OS.
Android future might begin next year. Windows phone OS does not have API and RIM/Blackberry is too difficult for app development and deployment. The Android apps are not compatible between there minor version and they are free. Android is focused on selling devices then how will you make money there?

You can follow @chitnis on twitter and visit him at atulchitnis.net. All the above sentences are inspired from his keynot at APPJAM and I am not a promoter or beneficiary of any of his applications or businesses. I saw the guy and heard him for the first time :)

Related articles by Zemanta
Reblog this post [with Zemanta]

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Success is exchange of energy

By
The definition of success is very elusive. It means different things in different phases of life to different people. When I was in school and college it was to pass somehow. When I was in 12th it was to get into engineering somehow. When I was in job it was to make more money anyhow. When you were in marriage it was to demand happiness and feel proud in pronouncing to yourself that every act of a frustrating job was for the sake of family and their well being. I was focusing on doing. I was focusing on achievement. So whenever I reflected back in life I always felt less. I could have been an IITian, I could not crack CAT. I could not join an organization during their early stock offer days. I could not go to US and earn in dollars. I simply missed doing too many things.  Now I feel lack of achievement. Now I feel lack of doing. Did I miss out on something while I was undergoing all this doing? Why was I nervous all this while? Why did one achievement led to other? Why...
4 comments
Read more

तुम दीन नहीं हो - live ashtavakra commentary by Sri Sri Ravishankar ji

By
तुम वही हो. तुम सूर्य कि किरण नहीं, तुम उस किरण का विस्तार हो. तुम सूर्य हो.  जिस प्रकार सूर्ये अपनी किरणों को हर खिड़की के माध्यम से हर घर मैं भेजता है, उसी प्रकार परमात्मा अपनी पूर्णता को छोटी छोटी आत्मायों मैं भेजता है.  यह बात दूसरी है कि जब आत्मा अपने पुर मैं वास करने लगती है, अपने शरीर रुपी घर मैं रहने  लगती है तो भूल जाती है कि वह सिमित नहीं है, उसका विस्तार ही परमात्मा है.  लेकिन घर मैं घुसने के बाद आप कांच के टुकड़े मैं सूर्य का प्रतिबिम्ब देखते हो ओर अपने आप को सिर्फ एक किरण मात्र समझने लगते हो. जरा बाहर झाँक कर भी देखो, सूर्य का अनुभव तो करो. तुम्हारे आस पास भी वही सूर्य का अंश है. तुम्हारे पड़ोस मैं भी वही सूर्य कि किरण है, तुम्हारे गाँव मैं जो रिश्तेदार हैं वहां भी वही सूर्ये है. सूर्य कोई भेद भाव नहीं करता. तुम क्यूं ऊँच- नींच मैं पड़े हो.  तुम्हारे दुःख का कारण  क्या है. तुम गुरु से तो मिले हो. तुमने गुरु को साक्षात् किया है. लेकिन तुम संपूर्णतः यह निश्चय नहीं कर पाए हो कि येही सत्य है. पूरे भरोसे कि कमी होने से ही दुःख होता है....
Post a Comment
Read more

second day at school

By
The stomach did pain again and bu now she had learnt the art of unbuckling the belt. Fortunately the pain came up just as her father was opening the door. The mother came rushing and wanted to help but the strict father wanted her child to master the art of releasing the belt and walk the distance towards potty on her own. The child did not disappoint and fulfilled the fathers desire in aplomb. to school. They went to the car together. Poor father carrying the bag full of books and the daughter carrying the empty bag as they were hopeful that something would come back in it from school. As they were moving out of their apartment complex the father eyes turned to the side and saw a lady with more than usual broad smile. He wanted to be the good man and stopped the car. He was sliding down the side window and almost opened his mouth then he heard " Are you going to school? ". " Ofcourse, I was with my daughter in the back seat. Where else could I be heading? " The fat...
Post a Comment
Read more