Guy talks about reality check on what kind of business you aspire to create? Is it for money alone or will it entail a greater meaning, something that will take it to the next curve. A good example in point "Ice breakers to Ice Makers to Refrigerators to maybe biotech" and nobody who was doing the previous business got converted to the next one.
The point in question is, Is your product emotive, elegant, intelligent, deep?
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