Monday, December 14, 2009

How to get rid of unnecessary metrics in Google Analytics?

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  1. Create a custom report and include the metrics you are interested in say "visits". This will remove the most popular calculated metrics like "bounce rates" etc., Save report as "mycustreport"
  2. Create an advanced segment and specify your criteria like "page exactly matches '/mypage/my.html'. Save it as "mypagesegment".
  3. Go to your custom report section. View "mycustreport". Choose "mypagesegment" from top right hand corner and uncheck "All visits" from default segment.
  4. Voila, you have a custom report that only shows the metrics you want (visits) and data that you want (which page of my website had how many visits).
  5. Use the Export/Email/Schedule option on top left hand corner and set up/share the report with your customers.
How simple was that?
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